THE LONG GAME.
While you can pay to be listed on search results pages (known as SEM/PPC/Google Ads), this can become expensive. Search engine optimisation is the long game where we can tackle the easiest problems first, and then combine on-page and technical optimisation with longer term strategies to improve your natural organic listings.
RANKING FOR A CERTAIN KEYWORD.
The idea is not necessarily to rank for a certain keyword. The goal is for us to do the research and find the best possible keywords for your website that will bring in the most traffic that converts. All inbound traffic is analysed to see what works. There’s no point focusing limited read more resources and energy on keywords that lead to nothing.
CLIENT ENGAGEMENT.
The consultant will work best if they have an intimate understanding of how your business works. They will proactively be giving suggestions as the weeks and months progress. You might be expected to make structural and content changes within the website, adjust your linking strategies, or supply new content for new pages.